Director of Sales & Marketing

Achieve Hospitality
Role: Director Of Sales & Marketing
Location: Dublin, Ireland
Salary:€70,000 – €80,000
Overview and Opportunity
The Director of Sales & Marketing is responsible for developing and implementing the hotel’s annual sales and marketing strategy. This leadership role focuses on revenue growth, guest satisfaction, and fostering long-term customer relationships to achieve business objectives.
Job Description
Sales Growth & Business Development
- Develop, implement, and monitor the annual Sales & Marketing Plan.
- Manage a portfolio of corporate, MICE, business groups, airlines, tour operators, and leisure accounts across local, regional, and global markets.
- Identify and secure new corporate and leisure business, aligning with the hotel’s revenue goals.
- Lead RFP processes alongside the Cluster Revenue Manager to maximise contract acceptance.
- Achieve budgeted sales targets across key segments including corporate groups, consortia, conference bookings, tour series, and airline sales.
- Drive M&E (Meetings & Events) sales with a focus on maximising food and beverage revenue and room hire rates.
- Support food and beverage sales, particularly within the restaurant and bar.
- Develop new business through strategic sales initiatives including networking, proactive campaigns, sales missions, and trade shows.
- Leverage the Hilton International brand and global partnerships to optimise business opportunities.
- Analyse market trends through competitor SWOT analysis and adjust strategies accordingly.
- Represent the hotel at trade shows, networking events, workshops, and sales missions both domestically and internationally.
Marketing & PR
- Develop and execute marketing plans across digital and offline channels to support revenue growth in rooms, MICE, and F&B outlets.
- Manage the hotel’s website strategy, including content, SEO, PPC, and digital marketing initiatives.
- Oversee offline marketing and PR campaigns, ensuring maximum exposure and brand positioning.
- Develop and promote new packages and services to drive positive PR and media coverage.
Candidate Requirements
- Extensive experience in hotel sales & marketing in a similar leadership role.
- Ability to prioritise and multitask in a fast-paced environment.
- Strong attention to detail and accuracy.
- Exceptional communication skills (written & verbal).
- Creativity, resourcefulness, and the ability to think strategically.
- Ability to manage projects from inception to completion.
- Professional, polished, and approachable demeanor.
Benefits
- Competitive salary + performance-based bonus
- Wellbeing payment
- Pension plan
- Bike-to-work scheme
- Employee discounts & assistance programs
- Gym membership & food allowance
- Company events & networking opportunities
- Sick pay
How to Apply
To apply for this role, please send your CV/resume to:matthew@Achievehospitality.com